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A New Approach to Promotionalism

the problem

It is increasingly perceived by most businessmen and professionals that a WP page is an essential part of their PR. This is due both the role it is given in Google and the general perception that WP is important. This is not unreasonable.

This increasingly gives rise to bad paid promotional editing, from subjects or executives directly, company PR agents, outside PR firms and free-lance paid editors. We are increasingly unable to control it, let alone remove the immense amount already included

Priorities

  1. Commercial organizations are the most conspicuous problem, as their pages resemble straight advertising
  2. Non-commercial organizations: government agencies, universities, charities engage in advocacy, which is also promotionalism , but less conspicuous
  3. Individual professional also engage in advertising, but are also less conspicuous

Basic difficulties

  1. There is no clear boundary between full presentation of relevant data and subtle POV advertising
  2. Good faith non promotional editors fall into promotional writing ,sincethey see so much of it on WP

NOTDIRECTORY

  1. For any reasonably important business or organization a page can be justified -- either by the GNG or as a listed company or other fixed criterion
  2. We should therefore ourselves prepare these pages on a routine basis, just as for Geographical features, professional athletes, art works in museums, etc..
  3. They should contain basic directory information
  4. They could be prepared and updates through Wikidata

Further editing: PC1

  1. Further promotional editing needs to be controlled
  2. We have a mechanism: Pending changes (PC1) ,
    1. new editors have their changes visible for editing, but not visible to the unregistered public until approved. --
    2. the details can be modified
  3. It could be applied to entire categories of subjects
    1. first priority is business enterprises