Page values for "Submissions:2023/Bin, bag and beyond: Exploring students’ waste management and green purchasing behavior using an extended theory of planned behavior model. A predictive model approach."

Society is facing environmental deterioration at alarming rates and global scales, and human behaviors remain a root cause of this problem, necessitating a shift towards sustainable lifestyles. This shift places considerable pressure on individuals to reform their behavioral patterns. In Canada, theoretical and practical attention is insufficient toward consumer pro-environmental behavior. Thus, this study aims to explore the determinants of pro-environmental behavior among high school students in Toronto based on the theory of planned behavior, focusing on waste management and green purchasing practices related to plastic. Using mixed methods of qualitative and quantitative research, this study will employ a structural equation model to analyze the quantitative data and a thematic analysis for the qualitative data. This study will provide valuable insights into the factors behind pro-environmental behaviors among students and inform the development of an intervention program. This study will serve as a cornerstone for future research on environmental sustainability and contribute to Sustainable Development Goals.

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