Submissions:2019/Design Workshop on the UX of Conveying Credibility Online

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This submission has been accepted for WikiConference North America 2019.


Design Workshop on the UX of Conveying Credibility Online


Reliability of Information

Type of session:



This workshop is convened by the Credibility Coalition UX of Credible Content working group. For the past year and a half, this group has worked on developing design guidelines, design prototypes, and empirical research to explore the landscape of ways to signal the credibility of information to everyday users to promote fact-based information consumption and sharing.

In this workshop, we will give a short presentation of our work, including the existing landscape of information credibility and major credibility tools, a draft set of design guidelines for better conveying credibility culminating from existing literature, and the main areas of design that could be catalysts for change: 1) designs that convey richer credibility signals to differentiate content, 2) designs to slow information and people down to activate the rational and reasoning parts of people’s decision-making processes 3) designs that allow people to build richer and more trusted relationships with information providers

Finally, we will give an overview of a typical iterative design process in preparation for the rest of the workshop. This will include methods for how to consider the societal ramifications of proposed designs.

We will lead small groups of participants in a series of design and brainstorming sessions, where groups can choose to tackle a specific problem of their own choosing. We will also provide a series of problems that groups can tackle, related to how to convey information credibility on Wikipedia pages, as well as how to improve credibility signals in other places, such as article pages, social and news feeds, browsers, and search engines with the use of signals such as Wikidata. Finally, we will end with quick presentations by the participants and a discussion of potential research experiments to run to test out people’s design ideas.

Links to blog posts we have written:

Exploring the Design of Credibility Tools (covering the CredCon workshop and our landscape of tools)

What does it take to design for a user experience (UX) of credibility? (covering the CredConX working session and our draft guidelines)

Academic Peer Review option:


Author name:

Amy X. Zhang (in person) Humphrey Obuobi (in person) Bill Skeet Annette Greiner Dilrukshi Gamage

E-mail address:

Wikimedia username:


Affiliated organization(s):

Credibility Coalition

Estimated time:

1 hour

Preferred room size:

30 people

Special requests:

Tables for people to work on, large sheets of paper, sticky notes, and markers (we can order these).

Have you presented on this topic previously? If yes, where/when?:

We led a design workshop at CredCon in 2018 and also convened a day-long working session at CredConX hosted by the Berkman Klein Center.

If your submission is not accepted, would you be open to presenting your topic in another part of the program? (e.g. lightning talk or unconference session)